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Case studies from businesses we have grown, with the starting point, what we changed and the numbers that followed. Including the parts that did not work at first.
$48M+
Client revenue attributed to our campaigns
3.9x
Average return on managed ad spend
41%
Average reduction in cost per lead, year one
92%
Clients who renew after their first year
+312%
booked service calls in six months
Starting point: spending $6,000 a month on Google Ads with no call tracking, so the owner could not tell which ads produced jobs. What we changed: installed call tracking, rebuilt campaigns around emergency and replacement intent, added location extensions and cut broad match waste. What followed: half their leads had been invisible all along, and the new structure tripled booked calls.
6.1x
return on ad spend, up from 1.8x
Starting point: Meta campaigns fragmented into forty ad sets, no email automation and creative that had not changed in four months. What we changed: consolidated campaigns, introduced weekly creative testing and built welcome, cart and post purchase flows. What followed: the first two creative rounds underperformed, the third found a winning angle that now anchors every campaign.
#1
local ranking in 11 of 14 markets
Starting point: fourteen offices with duplicate Google profiles, inconsistent addresses and one generic location page. What we changed: merged and verified every profile, cleaned three hundred citations, launched automated review requests and built a unique page for each office. What followed: map pack visibility climbed steadily, with new patient bookings following about eight weeks behind.
-52%
cost per signed case
Starting point: paying over $400 per lead on search in one of the most expensive keyword categories in advertising, with intake calls going unanswered after hours. What we changed: built dedicated landing pages per case type, added after hours call routing and imported signed cases back into Google Ads. What followed: the algorithm learned to chase signed cases rather than cheap clicks.
4.4x
qualified sales pipeline
Starting point: relying entirely on referrals, with a website that generated two contact forms a month. What we changed: launched LinkedIn Ads to decision makers, published a monthly guide series for SEO, and built a lead nurture email sequence. What followed: sales cycles were long, so we tracked pipeline value rather than form fills, and the pipeline grew quarter over quarter.
+71%
online reservations year over year
Starting point: strong food, weak visibility, and a reservation link buried three clicks deep on the website. What we changed: redesigned the site around booking, ran geo targeted Meta ads around mealtimes and launched short form video for Instagram and TikTok. What followed: weekday covers rose most, which mattered because that was where the margin was.
Client names are withheld at their request. Results reflect those specific engagements and are not a guarantee of results for any other business.
The pattern
None of these outcomes came from a clever trick. They came from the same unglamorous sequence applied carefully to different businesses.
4/6
Had broken or missing tracking
31%
Average ad spend wasted at audit
2.4x
Average landing page conversion lift
60d
Typical time to first clear win
In their words
★★★★★
Signed cases up 96%Every agency promised us cheaper leads. This was the first one that asked how many leads actually became clients, and then optimized for that instead. The difference in our caseload was obvious within a quarter.
Rachel B.Managing partner, law firm
★★★★★
Pipeline up 4.4xThey were honest that B2B would take longer and set expectations around pipeline, not leads. When month three looked slow they showed us exactly why and what they were changing. By month six we had hired two salespeople.
Tom W.CEO, IT services firm
Start with a free audit. We will tell you honestly what is possible for your business and what it would take to get there.